Are you using the right ads for your high-ticket products? Remember that to get profitable traffic, you must market properly. Paid advertising is a good way to do that, and Google Ads is the right tool for the job.
Why? That’s what I’ll explain in this blog post.
Whether you’re a beginner or an existing store owner, there are seven major reasons behind it. Continue reading to learn how Google Ads can change your high-ticket dropshipping game.
1. It Has a Pay-Per-Click System
Google Ads, formerly Google Adwords, is a pay-per-click (PPC) advertising tool and platform. Under its PPC system, you pay only when a potential customer clicks on your ad.
“Just because you have a budget doesn’t mean you have to spend it.”
With Google Ads, you will only spend money on ads that generate real actions and potential returns, such as engagement and sales. No need to spend for all your ads that will appear on Google.
Each click may cost less than $5, depending on your settings. For high-ticket dropshipping, this makes it possible for you to earn more and spend less. Imagine getting a sale for a $1000 order for an ad spend of only $100—it’s not impossible.
If you have a high budget for Google Ads, you have a higher chance of generating more sales and profit. However, it still works even if you have a small budget.
2. Google Has Billions of Daily Visitors
In November 2024, Google had approximately 6.25 billion monthly visitors. That’s over 200 million searches every day—that’s a lot of traffic to utilize. Many of those searches are potentially made with the intent to buy.
With Google Ads, you can display your high-ticket products in search results. This can significantly increase your traffic, engagement, and sales. However, to stand out, you need to set up your campaigns and optimize them properly.
To make them stand out, you can consider adding these details:
3. Availability of Different Campaign Types
Google Ads offers different types of campaigns you can run—you need to know this before running anything. The ad format, including its design and elements, depends on the campaign type and your goals.
You have three popular options to use for advertising your high-ticket products:
Google Search Text Ads
This is the most common type that most people think of when they hear Google Ads. Search text ads are purely text ads that appear at the top of Google search results. For many marketers and businesses, these are still some of the most effective ones to this day.
If you’ll be using this campaign type, the best way to increase your number of clicks is through great copywriting. You need to use your copywriting skills to write a persuasive text ad and get those clicks.
Here are some key questions to consider when writing yours:
Google Shopping Ads
These are ads that show up when users search for products on Google. They appear above the text ads and have more information about products. This allows the user to see quick details without having to visit your store, including:
This makes it one of the best types for high-ticket dropshippers. With Google Shopping Ads, you’re literally showing your products to people who are actively searching for them. Plus, they’re easy to use and manage—you just need Google Ads and Merchant accounts.
Google Display Ads
These are image-based ads that appear on Google Display Network and not in Google search results. These are websites and apps connected to Google from different industries, like Gmail. This gives your products a chance to appear on other sites and apps, especially those frequented by your target audience. It also allows you to expand your customer base and get new conversions.
To get your clicks, ensure you create a good display ad. It should have the following:
4. Easy to Target High-Ticket Market
In high-ticket dropshipping, you don’t need a lot of traffic—you just need the right traffic. Google Ads are easy to set up and optimize, allowing you to target actual and potential high-ticket customers.
Aside from intent, you need to understand two more factors when running Google Ads: your goals and your ads’ keywords. This will be easier since you already know your target audience: high-ticket buyers.
Target Campaign Goals
When setting up your ads, you will always need to set up clear campaign goals and performance metrics. This is so you can measure how successful your ads are. Knowing that you want high-ticket buyers isn’t enough. There are more to think about:
Be clear and specific about what you’re trying to achieve with your audience using your Google Ads. This will help you target your ads more accurately.
Target Using Keywords
More importantly, to target “high-ticket” buyers, you should use relevant keywords in your ads—you can do that with Google Ads. These keywords are words and phrases that your buyers enter in Google to look for products. These keywords must be relevant to your audience AND your products.
There are many ways to do that, but the top methods include thinking like your market and using keyword tools. For example, if you’re selling high-ticket products like surfboards, you should use keywords like “premium” or “quality” in your ads. Be more specific with your keywords. This will get you more clicks from people who are interested in buying more expensive surfboards and those who can. Broad keywords can cause you to pay for ads that don’t even help in achieving your goals.
5. Contributes to SEO
Before launching your Google Ads, you need to decide which page the ad will take the visitor to. Remember that these ads will drive traffic to a specific page on your website that can initiate conversions. The page should also line up with what your ad is about. They can be any of the following:
These landing pages can also support your website’s SEO efforts. By driving traffic to the page, you can help it rank higher in search results. This can subsequently lead to an increase in traffic to other pages on your website. You just have to make sure that the page and its content are optimized as well, especially for your target keywords. All of this can increase your site’s reputation and authority, increasing your SEO ranking.
6. Retargeting
You might get the right traffic, but everything won’t convert to sales right away. To not lose those potential customers, you need to retarget. You can use Google Ads to retarget your market and bring them back to your store.
If you’ve been using Google Text Ads or Google Shopping Ads, you can retarget using Google Display Ads. Since Display Ads appear outside of Google, they will show up when those people go to other websites.
In retargeting, these ads serve as reminders of incomplete purchases and encourage users to return and complete them. You can add enticing copies to these ads and offer promotions. These can be discounts, stock urgency, etc.
However, since it is high-ticket dropshipping, maintain at least a week interval before retargeting. This will give them time to carefully consider if they really want your products. If they see your ads a week later, they’re more likely to buy than when they see it right after a day or two.
7. YouTube Ads Accessibility
YouTube is a popular and widely used platform, and it’s owned by Google. You can use this platform to run Google Ads too, especially for remarketing. However, these will be video ads, unlike the others which are mostly images and texts. These YouTube ads are those ads that appear when you start watching a video.
However, since these are videos, you need to let viewers know that they can click the ad. When creating these ads, make the call-to-action clear—for instance, by adding 'click here' prominently in the video.
Get Started With Your Google Ads
Google Ads offers many ways for you to drive traffic and make sales in your high-ticket dropshipping store. You just need to make sure you create and set up your ads properly:
After that, you just need to launch them, test, track, adjust, and retarget if needed.
Do you have any questions about using Google Ads? Leave them below!
