Negative Keywords | Stretch Your Pay-Per-Click Ad Budget
Building a successful Pay-Per-Click Strategy isn’t simple. It involves quite a bit of trial and error. By nature, every Pay-Per-Click campaign is going to have Positive keywords. But every good Pay-Per-Click Campaign should also have Negative keywords too.Negative keywords are an often-overlooked step in creating a high-quality campaign. Failing to specify your negative keywords can easily … Read more